The Fluence Agency once sold R3 million worth of tickets to a motoring event in the city of Durban using only Facebook, Twitter and BBM. These are all free (well not BBM) tools and we capitalised on human nature and Maslow's needs hierarchy to drive ticket sales with zero media budget and just these 3 platforms to work with. Proof that social business is real business.
It is very possible to market products and services using nothing but Facebook.
Its best feature is building large communities that become captive audiences for all future marketing.
The Fluence Agency was once asked by a mobile phone manufacturer to build a 10 000-strong Facebook community, but instead we built a 2 000-strong community that we used to reach 40 000 people per day every day for 6 months straight with their brand message.
Whether personal or business, you need a
website that is responsive. That means that
the display changes for each device you view
it on. There are more mobile devices on the
planet than PCs and laptops combined. You
don't need a mobi site. You need a responsive
website. One that sits on a CMS and is
optimized to be found in search engines.
Nobody embarks on a journey without knowing
the destination. So when you start a marketing campaign you MUST know what you want out of it. Knowing what you want will help you do what needs
to be done to get there.
At the Fluence Agency we don't embark on any journey
unless we already see the destination and know exactly which roads to take to get us (and you) there.
In 2006 Tila Tequila was the most followed person on MySpace. And all she had going for herself was that she posted photos.. lots and lots of photos - of herself. CONTENT IS CURRENCY on the internet.
The most successful brands on the internet are the ones who create content to build communities and keep them engaged. Photos. Video clips. Blogs. Tweets. Status Updates. Whitepapers. eBooks
Courses. Infographics. Manuals. Presentations. Talk to us.
Fluence – An award-winning Marketing Agencyfluenceblogger2014-05-21T16:30:43+00:00
Fluence is an award-winning marketing agency based in Durban
The agency was launched and exists to simplify marketing, especially for people operating in or near the complex business space that is influenced by search engines, blogs, social media, mobile devices, personal brands and global connectedness. Fluence offers its clients marketing strategy, website optimisation, social business integration, content marketing, search engine marketing, reputation management, conversion optimization and functional design for online and offline marketing purposes. At Fluence we believe that every piece of marketing collateral at every brand touchpoint should influence an opinion or a decision. If it does not achieve that, it is not marketing then. Marketing is the art of using content to influence. Because influence is everything.
Creatives at The Fluence Agency are able to take an idea for a business, and in partnership with the business visionary turn it into a sell-able brand.
Social Media, because its enables genuine connections and relationships, can be a powerful weapon in your marketing arsenal.
Words are powerful. Their best superpower is to determine who spends money on what, and how much. We work with words.
With an optimised website you are fully aware of the fact that your website is your storefront and that global interconnectedness can cause visitors to find or come to your website any time of the day or night.