What is Website Optimization?

What is Website Optimization?

What is Website Optimization? Yes that’s the title of the post.  It’s kinda new to us here at Fluence after our founder was introduced to the concept by one Rich Page who wrote the book on the subject sometime in 2013. And I bet you don’t know...

Directory listings should be free

How much do you know about any online business directory? On Sunday, 16 March 2014 a story broke in the local Durban Sunday paper that a local digital agency has taken the local municipality down to the tune of R500 000. The agency in question is a competitor of ours...

Is email storage and web hosting the same thing

We have never been in the email storage game. In December last year we decided to stop offering web hosting as a standalone product so in January 2014 we sent correspondence to all our hosting clients. The email explained that we will be passing all clients on to the...

5 Reasons we offer social media

Social media is one of the fundamental building blocks of The Fluence Agency. Our agency was born on the morning of 5 February 2011 at a dining room table. Although our founder had a number of clients he was doing exceptional work for, he was up to that point in full...
Client-jacking: 2014 and beyond

Client-jacking: 2014 and beyond

Just found out that we are a victim of client-jacking. In the marketing industry one would often find that a certain agency worked on the Nandos brand and the parent company of Nandos has changed agencies 4 times in the last 10 years. This would inevitably put the...