5 Reasons we offer social media

Social media is one of the fundamental building blocks of The Fluence Agency. Our agency was born on the morning of 5 February 2011 at a dining room table. Although our founder had a number of clients he was doing exceptional work for, he was up to that point in full...

Why social is sexier than search

Social Media is always evolving. Always.  Search Marketing not as much. If not for the Google Panda roll-out in 2011 and the Penguin update on 24 April 2012, search marketing would still be done the way it has been done since websites were just grey backgrounds, text...

Optimise your Image

Some time ago Facebook introduced us to Edgerank. Nothing else was as affected by the introduction of that algorithm as the use of an image in a social post. According to Edgerank a post is likely to be seen by more of your fans if it had an image or a video attached....

Words to stay away from on Linkedin

Linkedin holds a special place inside the minds and hearts of those at Fluence. For those that don’t know this by now, Fluence is a digital marketing agency based in Durban. Perhaps the most dynamic digital agency in Durban. And that’s not being cocky in...

Fresh Facebook Insights for late 2013

Today, 10 October 2013, brand NEW Facebook Insights went live for all Page owners! Here’s a look at what’s changed: PTAT (people talking about this) has been replaced with individual actions:  New Page Likes (fans) People Engaged (unique users who clicked...