Mobile apps are becoming more and more important.
Ten times more people are using mobile apps on their cellphones than laptops and computers. Below are some of the benefits of having a mobile app.
Customers don’t have to play the waiting game
Mobile apps provide a much faster alternative than mobile web browsing. Web browsing requires a user to launch a web browser, enter a URL and wait for the site to load (providing there is adequate reception), whereas it only takes a second to launch a mobile app because the majority of the information is stored in the application itself making it possible to function offline.
A constant reminder of your business
Mobile apps reinforce your brand by increasing your visibility.
An app gives a business more presence on a phone than a browser bookmark does because it is always visible on the phone’s screen. This helps build loyalty with customers because your business is in front of them at all times.
Increase customer engagement
Customers are calling out for mobile apps because they quickly connect them to businesses they most commonly want or need. Businesses are using apps to improve their processes and increase the level of accessibility their customers have to them. The point of a mobile app is to seamlessly connect and interact with customers, making it a valuable tool for the modern business.
Apps reduce costs of SMS messages and paper newsletters. They simplify communications by securely, instantly and directly messaging customers. Apps reduce staff workload by information requests and phone calls.
One of the most popular means to monetize is offering coupons. And mobile adds an interesting layer of location-based push notifications to the coupon economy. Imagine being the owner of an apparel store in downtown New York with thousands of people walking within a one mile radius of your outlet. If they were to get notified on their mobile phones with a coupon from your store when walking by, you’d increase the likelihood of having them visit by providing a timely reason.
If you sell your products or services online, a mobile app may be an option worth considering. This gives your customers the mobility to do the same things they would traditionally have done sitting at their desks, but on their phones.
Mobile Shopping is On the Way Up
Ever since the rise of the smartphone in the late-2000s, the market penetration and demand for mobile devices has skyrocketed. Approximately one in five people around the world own a smartphone. That’s an estimated 22 percent of the global population.
Think of creative ways to capture your existing or potential customers’ attention, enhance your offerings, entice people to buy and make life easier for your customer and you’ll reap the results.