Optimized website? What the hell is that?
You’ve probably heard it before somewhere. Or you’ve heard someone mention the letter S-E-O and you wondered what that means. We have a service page on SEO so we won’t go into a lot of detail about what exactly website optimization is. What we will show you is what we learn when we first optimized our site.
What we will try and drive into your cranium with this post is why your business needs SEO and why you could do with an optimized website.
We will focus on the benefits of having your website optimized, otherwise why learn what is SEO is without knowing why it’s good for you. So here goes.
The benefits of having optimized website design include the following:
An optimized website improves the find-ability of your website. People who are searching for your products and services can find your website much easier if your site is optimized for search.
Most website owners take the easy way out and just buy PPC ads from Google. PPC ads will bring your website to the top of a search results page, but that position can only be sustained as long as you pay Google. With an optimized website you can drastically reduce your costs because you will not have to buy PPC ads on Google to promote your website.
Your website will have a very strong organic ranking. That means it will show up in a good position in the search results without paying any money to Google. Your website will appear on the first or second page and it will be close to the top of the search results.
It creates a better impression of your business. You are seen as being serious about your marketing. With an optimized website you are fully aware of the fact that your website is your storefront and that global interconnected-ness can cause visitors to find or come to your website any time of the day or night.
An optimized website enables better lead generation and lead conversion than using for example Google Adwords. A website that is optimized with the express purpose to generate and convert leads will do so with ease.
With a fully optimized website you will be found on more than just one search engine. Ideally you want to be found on all the major search engines. You also ideally want your optimized website to show up on your iPhone or your Android device with zero distortion.